
The eleven winners of The Hasselblad Masters Awards 2012 are:
Architectural: Frank Meyl, Germany
Editorial: Jon Lowenstein, USA
Fashion/Beauty: Wai Kuen Eric Wong, Hong Kong
Fine Art: Christian Tagliavini, Switzerland
General: Ken Hermann, Denmark
Landscapes/Nature: Tom D. Jones, Belgium
Portrait: Denis Rouvre, France
Products: Joe Felzman, USA
Up & Coming: Vicente Ansola, Spain
Wedding/Social: Milosz Wozaczynski, Poland
Wildlife: Lucas Pupo, Brazil
Each of these outstanding photographers will now be equipped with a Hasselblad H4D camera, associated lenses and Phocus software to enable them to begin work on their individual Masters projects. On completion images from each winner’s photographic interpretation of the 2012 project brief will be galleried and published in the exclusive Hasselblad Masters Book Vol. 3 and debuted in a unique exhibition at photokina in Cologne this September.


Jon Lowenstein Tom D. Jones


Frank Meyl Denis Rouvre


Christian Tagliavini Lucas Pupo
Said Paul Waterworth, Hasselblad’s Global Photographer Relations Manager: “There is no photographic competition in the world quite like the Hasselblad Masters. It enjoys an exclusive cachet within the imaging industry and in the hearts of photography enthusiasts the world over. The public and our specialist jury of editors and photographers from across the globe have had a truly daunting task to select the ultimate winners.”
“This is photography at its most inspired – and this eleven-strong band of winners will now focus on producing images for our 2012 book (Masters Vol. 3 – EVOKE) and our planned globetrotting exhibition tour.
He added: “Our theme brief this year is the word ‘EVOKE’. Polish-born novelist Jerzy Kosinski notably pointed out that the principle of true art is not to portray but to evoke. We are now looking to our 2012 winners to interpret this word and employ it to excite, ignite and arouse emotions through the images they submit.”
www.hasselblad.es/masters-2012
Beautiful large format prints of the winning images of the 11 new Masters are exhibited by Light & Byte at the Photo12 in Zürich from January 13 – 17. For more information visit: www.photo12.ch
The 2012 Hasselblad Masters awards winners are featured in the January issue of VICTOR Online: www.victorbyhasselblad.com


Joe Felzman Milosz Wozaczynski


Ken Hermann Vicente Ansola

Wai Kuen Eric Wong